Each month, Cool Gear is determined to do its part in spreading awareness to charities and organizations that are important to us. In December, we are committed to educate and make donations on behalf of (RED), an organization set out to eliminate the transmission of AIDS from mother to baby.
December 1st marks the 27th annual World Aids Day; a time for people worldwide to unite against the fight of the HIV pandemic, support those affected, and commemorate those who have been lost to the virus. Globally, our world has taken great leaps forward against the virus that only first appeared in 1984; scientists have identified treatments, those living with the condition have been granted protective rights, and overall awareness and preventative measures have become a priority in high-risk cultures.
On World Aids Day, people are encouraged to show their continued support by wearing red ribbons, but this is only one simple tactic in getting the conversation started. Set up a bake sale, a simple neighborhood fundraiser, or work with your local health or sex ed organizations for education awareness clinics.
Cool Gear has partnered with Coca-Cola to create the 14oz Coca-Cola (PRODUCT) Red™ tumbler in which $1 of every sale will go towards the fight against AIDS. $1 will also be donated for every web sale through December 8th, in support of (RED). Get your Holiday shopping done early and browse our webstore to find the perfect gift – with one purchase, you can make a change for the better!